Osborne Pike

Shelf Life

16th February 2012
Brand Stories From Worldwide Supermarkets

Well stocked

Posted February 16, 2012
wall

Despite first impressions this store doesn’t only cater to seven-foot tall customers, but has an innovative approach to merchandising with an extra couple of shelves and a full-length display card on top of those.

Apparently it’s easier to restock from the shelves above than shuffling stock around on trolleys. The top two rows also provide a neat and impactful display that customers can’t mess up by trying to buy stuff. Unless they’re basketball players.

Takeout: Always interesting to find a supermarket layout that creates a different shopping experience. Albert Heijn’s chillers are another case in point.

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