Osborne Pike

Shelf Life

18 October 2010
Brand Stories From Worldwide Supermarkets

Wagamama

Posted October 19, 2010
wagamama

When restaurant or celebrity Chef brands start competing in the supermarket, it casts an interesting shadow over the provenance of the other brands. Food from a factory, anyone? Or would Madam prefer something from our kitchen?

Interestingly this problem doesn’t apply to brands that are seen in restaurants, so Kikkoman looks even more authentic in this company.

Leave A Comment

Note: You can use basic XHTML in your comments.

Your comment will be posted following moderation