Osborne Pike

Shelf Life

27 January 2012
Brand Stories From Worldwide Supermarkets

So good they opened it twice.

Posted January 27, 2012
SanPellcans

The extra expense and packaging waste of this utterly redundant foil ‘lid‘ is completely unjustifiable in a rational world. Thankfully we don’t live in one of those, so instead it adds charm, ritual, value and personality.

Takeout: One of the best examples of ‘unreasonable care’ for a product. Drink one and notice how the sensation of a peelable layer makes you feel differently about the quality and taste.

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