Osborne Pike

Shelf Life

1 November 2010
Brand Stories From Worldwide Supermarkets

Shelf standout? Yes it does.

Posted November 1, 2010
ExtraShelfImpact

I hadn’t seen this neat little trick before ‐ creating a small ‘stage’ by extending the shelf outwards, for a new brand introduction.

No doubt the extra real estate costs money, but not as much as the full gondola end.

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