Osborne Pike

Shelf Life

3 December 2010
Brand Stories From Worldwide Supermarkets

Seasonal stock

Posted December 3, 2010
9

An interesting contrast between the fate of these packaging-led promotions.

You can’t give me these Halloween products 2 weeks after the event (even though they’ll probably be still ‘in date’ for next year).

On the other hand Coke’s BBQ pack has me thinking I’d quite fancy one, despite the fact that it’s freezing outside. Appetite appeal in one colour printing, that’s good design.

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