In this relatively young category it is fascinating to watch the design language evolve.
A near faultless performance for storytelling, simplicity and standout from Red Bull, so how do you stand out from that?
Lucozade offers a more mainstream and refreshing energy, whilst Monster and Relentless fight it out for the late night video gaming Goth market. Mountain Dew also targets this group so its glow‐in‐the‐dark bottle should come in handy.
In my hot 100 list of names for a cheap Red Bull substitute I’m not seeing ‘Emerge’ anywhere. Is it for lighting the barbecue?
Still plenty of room for new stories then, such as natural energy, and maybe something with a bit less testosterone?
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