Osborne Pike

Shelf Life

4 October 2010
Brand Stories From Worldwide Supermarkets

Off the boil

Posted October 4, 2010
Ostricheggs

Whilst I can’t even begin to imagine the target group for marketers of Ostrich eggs, I can say with confidence that they deserve a better story than either of these.

Choose from: “we couldn’t be bothered to package it” or “purveyors of ostrich eggs to a minor Royal”. Come on, show me that weird bird, or tell me how BIG it is, or how the hell to open it!!!

  1. You’ve missed the point entirely here – they’re dumbing down the Ostrich Egg.

  2. Johan van der Westhuyzen

    As a South African I could not agree more!! This does not do the big bird any justice!!

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