With a name like Mountain Dew the brand story could be all about high altitude refreshment, the Evian of sodas perhaps. But in one of the few good examples of ignoring the brand name and still creating a strong story, this brand had (right hand pack) a delightfully mad logo that promises high octane youthful kicks.
The new design on the left goes one step further (is it texting me?) but I’m not convinced that it really gains any more crdblty.
Initially I thought the design on the right was the improved one and I was impressed on the good job they did! Please don’t tell me they moved from energizing right to boring left!
The new design is indeed on the left, but it’s not as simple as that: As Wikipedia puts it: On October 15, 2008, Mountain Dew’s logo was redesigned to “Mtn Dew”, as a result of a PepsiCo rebranding of its core products. However, the flavors “LiveWire”, “Code Red”, and “Voltage” still use the previous design as of September 2010. Watch this space?