Spending a lot of time in both UK and Dutch supermarkets, it was great to see the highly effective yoghurt bucket of ‘de Zuivelhoeve’ in Waitrose last year. The name translates roughly as ‘the dairy farmstead’ but to all intents and purposes it’s unpronounceable to Brits.
Clearly the bucket needed a bit of help from the graphic side to complete the story in export markets. So we’ve now got legible typography, some big clear fruit drawings, and a new brand name: ‘Twekkelo’. Glad they cleared that one up then.
(If you really want to know, it’s named after a rural region in the far east of The Netherlands).
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