Great big, bold colour blocks with no product photographs or illustrations, everything you need to know about this brand is conveyed through type.
What it actually says of course, but also how it feels: Raw, natural, honest. Not so long ago the packs showed a man stirring a giant pot (or ‘kettle’ in American), but less is now most definitely more.
this has got to be my favourite – even if I wasn’t in a crisp mood I would want to check out the flavour range and then of course once I had picked them up I would just HAVE to buy at least one!!