James Who’s? Ah, but that’s the fun of it, now we have to work out which is old and which is new. Assuming that designs tend to get better (not always true as we shall see), then for me it’s the one which helps me to tell myself the best story about why I should buy it. Is it me or am I getting a bit of a ‘Twilight’ groove here? Sold!
Shelf Life
4 October 2010
Brand Stories From Worldwide Supermarkets
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