The UK has a seemingly insatiable appetite for both celebrity chefs and big packs of posh crisps, but I think this is the first time I’ve seen the two obsessions combined.
However I wonder if the consumer will see the connection at all, because the Hairy Biker ‘brand’ as seen on TV is a totally different story from that being told by the packs.
Resplendent as they are in their Marks & Spencer graphics and pastel shades, I’m just not getting the throaty roar of the Triumph Rocket Threes, as the lads speed off to their next culinary appointment.
Needs more black and chrome on pack and photo of the Hairy Bikers (like that one above!) The pack almost seems ashamed of the celebrity connection and is trying to hide it! What a lost opportunity.