Osborne Pike

Shelf Life

20 May 2011
Brand Stories From Worldwide Supermarkets

Cool for cats

Posted May 20, 2011
9

Crusha is a milk‐shake syrup, so don’t drink it neat or you’ll look like the cat on the old pack (in the middle).

The new cat looks a lot more chic on her fully-sleeved new bottle design, but has the brand lost a bit of its edge? Can we see her fitting in as well to the quirky ads that got the brand noticed?

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