Osborne Pike

Shelf Life

4 October 2010
Brand Stories From Worldwide Supermarkets

Chilled out

Posted October 4, 2010
Grolsch2

Not a new design but fast becoming a classic (cue: less good design comes out next week).

The glass image looks so real I can hear it clinking. With the split design and clean white field it oozes freshness and quality, all held together with a distinctive badge shape and logo.

The clever bit is that it works just as well on the bottom shelf of the supermarket as it does at eye-level. Cheers!

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