Osborne Pike

Shelf Life

18 November 2010
Brand Stories From Worldwide Supermarkets

All the tea in China

Posted November 18, 2010
2

Delightful cube-shaped packs of leaf tea dominate this particular shelf, with green tea nearly as prominent as black.

The shape echoes the traditional tea chest of course, but the graphical brand stories are a surprising combination of Chinese (origin), Arabic (culture) and French (quality? allure? you tell me) signals.

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