Welcome to the second issue of Shelf Life, the blog that decodes the brand stories being told by packaging designs on shelf.
It’s always good to catch a brand in the midst of change, when the old and new designs sit side by side in the supermarket. In this issue 4 out of the 8 posts involve brands in the process of putting their new clothes on, and it’s our job to ask: “Do they fit?”
Of course it’s only our opinion, and we’d like nothing more than to start a debate on any of these posts.
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