Generally speaking the bigger the ‘food shot’ the less value can be added to the brand story, because the world is not short of good (or good-looking) products, and own-label can copy your pack before you can say ‘quattro formaggio’.
I can’t believe there really is a guy whose name translates as ‘Jack Bakehouse’, but I’m willing to suspend this disbelief in the face of the sheer weight of clichés on this design, and celebrate the story.
you missed the bit that says – put into the oven by hand – yes, yes it says it -…. et enfournee a la main – stuffed into the furnace by hand – that must make all the difference!