Consumer World: French and Spanish homemakers are seeking moments of conviviality and togetherness with family and friends. They hold a positive image of the Dutch as healthy, optimistic and progressive people.
Brand World: Traditional Dutch everyday cheeses like Gouda and Edam have a rich provenance and taste variety but this is little known outside the home market.
Connection: The famous Delftware kissing children motif encodes both tenderness and tradition. The oil-painted landscapes add an informal rural charm.
Success: Lesley Cordial, International Marketing Director: 'OP created a surprising number of distinctive design solutions to our brief. The final design is strong, attractive and differentiating for all-important in-store promotions, and we have high hopes for the brand.'