Our clients describe us as a big agency
in a small package.
Our clients describe us as a big agency in a small package.
Why? Because we combine fresh creative thinking with insightful strategy, and we’re also nippy in traffic for speed, service and cost-effectiveness.
Most of what leaves our studio is branded packaging, but the way we think is far broader.
We’ll give you the tools you need to tell the brand story that your customers will want to believe.
Brands you can believe in
When you think about it, a brand is really just a story. But then again stories are the most powerful communication tool we have.
Stories are how human beings have always made sense of the world and our place in it. Stories provide answers to life’s big questions:
"Why does the sun rise each day?"
"How do you eat a Mammoth?"
"Am I attractive?"
Buying a brand is one of many ways in which people build their identities. The job of the brand story is to support the story we’ve already made up about ourselves:
"I am Adidas not Nike"
"Mercedes not BMW"
"Dorset Cereals not Jordans"
But just because a brand tells a story doesn't mean that consumers buy it. To achieve that we need to deeply understand what people already believe, then design the brand to agree with them.
In this task your brand's packaging design is fundamental. It must attract attention, it must be liked, but most of all it must inspire belief.
Before the child labour laws were enforced in Wales, I was an eight-year-old milkman. At weekends I delivered fresh, unpasteurised milk for a local farmer.
Although I didn't realise it at the time,the packaging design was incredibly sophisticated for a small farmer with 68 cows and a bottling machine.
None of the customers on my round challenged it. No one said "Why all the eggs and chickens? Where are the green meadows glistening in the dawn? How about some cows?"
Rational thinking didn't come into it. The story of this milk is clearly and eloquently told, by the emotional cues that litter the pack as profusely as the imaginary corn those chickens are pecking at.
What's more it's a true story.
Early in my design career, I worked on a project for the supermarket chain Asda. Private Label had just started to exploit the power of packaging design to challenge major brands (so no change there), and this was also the first time when 'saving the planet' became a consumer cause.
The dominant story being told about recycled paper was that it saved trees, but this turned out to be inaccurate as well as not very engaging. I decided to tell what for me was a far more interesting story based on 'what this product might have been before it was recycled'.
As it turned out my feelings about this story were shared by many others: Asda sold lots more recycled paper products, and I picked up my first yellow pencil, the coveted trophy of the high priests of design and advertising.
A true story with a happy ending.
We're in Bath
Osborne Pike is based in the beautiful city of Bath in the UK.
Established by the Romans and turned into a fun weekend city by the Georgians, nowadays it is often home to the cast and crew of BBC costume dramas.
But behind the historic facades it also has a thriving creative community, with leading thinkers in web, digital, animation and brand design springing up constantly - very handy for collaborative projects.
Our clients are based all around the world, because stories are universal, and travel broadens the mind.