Shelf Life Blog
Brand Stories From Worldwide Supermarkets
24th October 2013
I was recently fortunate enough to be invited to attend market research with consumers in Indonesia and Vietnam. These are representative of each side of a well-known divide in attitudes between Far East societies, known as ‘Chopstick’ and ‘non-Chopstick’ cultures. I’ll let you work out the...
3rd September 2013
Here in Cyprus, a place I’ve been coming to for 20 years, the financial crisis is very real and visible. Nicosia’s main street, formerly lined with cool cafés and fashion boutiques, has ‘shut up shop’ and the centre of activity has moved to the old town. In many ways this represents a full circle...
29th July 2013
Welcome to the latest Shelf Life, a smorgasbord of images from assorted categories of food and drink around Europe, with special guest country: Russia! The image here shows what you’re not allowed to bring in to a shopping mall in Moscow, though I presume you can actually buy a trolley bag and take...
13th May 2013
Continuing the theme of American packaging from the previous blog, this time we look at some other product categories and seek to distinguish universal from local cultural references, in deciding what sells from the shelf. The world already knows a lot about American visual culture from movies, TV...
17th April 2013
As the spiritual home of both branding and the supermarket (‘the natural habitat of the package’), it’s been a lot of fun to check out the state of play in American packaging design. Design in general tends to reflect both cultural norms and emerging trends, but the balance varies markedly across...
27th February 2013
Recently I read one of the (buzzword approaching) go-to books in Marketing right now - Professor Byron Sharp’s ‘how brands grow - what marketers don’t know’. I was so impressed that I’ve been giving away copies to clients, often finding that they already have one. Never mind, my advice is to read...
1st February 2013
Last time we looked at appetite appeal in food packs, but what’s the equivalent for drinks? Refreshment, of course, but what exactly does that look like? And how can you brand it, thus refreshing the parts (of the consumer mind) that Private Label cannot reach? Twist off the cap and pour...
30th November 2012
Apologies for the rather long gap between this blog and the last. Over the past few months I’ve been doing a lot of writing for marketing publications, sharing practical knowledge built up on recent projects. I’ve already recycled opinion pieces on Packaging for Kids and Authentic...
17th August 2012
Since I last blogged on this topic OP has been working on 4 separate projects for Kids, and whilst I can’t claim that any of this work derived from those earlier observations, it seemed like a good time to share what we’ve been learning. I also took advice from a leading research firm specialising...
13th July 2012
After seven years of planning, preparation and creation the London 2012 Olympics are finally upon us. Whilst the architecture and showmanship might not be quite up there with Beijing 2008, the project has redeveloped a neglected area of London’s eastern suburbs, and built excellent stadia for the...
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